data protection

Privacy Policy

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content associated with it as well as external online presences, such as e.g. B. our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terminology used, e.g. B. "Processing" or "Responsible" we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

RESPONSIBILITY

Summer Foot Firma

Link to imprint: https://mysummerfoot. com/impressum
Contact data protection officer: braintrustug@gmail. com

TYPES OF DATA PROCESSED:

- Inventory data (e.g. B. , names, addresses).
- contact details (e.g. B. , email, telephone numbers).
- content data (ex. B. , text input, photographs, videos).
- usage data (eg. B. , websites visited, interest in content, access times).
- meta/communication data (e.g. B. , device information, IP addresses).

CATEGORIES OF PERSONS CONCERNED

Visitors and users of the online offer (in the following we refer to the persons concerned collectively as "users").

PURPOSE OF PROCESSING

- Provision of the online offer, its functions and content.
- Answering contact requests and communicating with users.
- Security measures.
- reach measurement/marketing

TERMS USED

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. B. cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data.
"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data are not assigned to an identified or identifiable natural person.
"Profiling" means any type of automated processing of personal data consisting in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, Analyze or predict that natural person's health, personal preferences, interests, reliability, conduct, whereabouts or relocation.
The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

AUTHORIZED LEGAL BASIS

In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.

SAFETY PRECAUTIONS

We meet in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, appropriate technical and organizational measures in order to Risk to ensure adequate level of protection.
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already take the protection of personal data into account during the development or Selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

COOPERATION WITH CONTRACTORS AND THIRD PARTIES

If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. B. if a transmission of the data to third parties, such as payment service providers, acc. kind 6 para. 1 lit. b GDPR is required to fulfill the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. B. when using agents, web hosts, etc. )
If we allow third parties to process data on the basis of a so-called If you commission an "order processing contract", this is done on the basis of Art. 28 GDPR.

TRANSFERS TO THIRD COUNTRIES

If we store data in a third country (i.e. H outside of the European Union (EU) or the European Economic Area (EEA)) or this in the context of the use of third-party services or disclosure, or Data is only transmitted to third parties if this is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or leave the data in a third country if the special requirements of Art. 44 ff. Process GDPR. D H the processing takes place e.g. B. on the basis of special guarantees, such as the officially recognized statement of a data protection level corresponding to that of the EU (e.g. B. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

DATA SUBJECT RIGHTS

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. kind 16 GDPR, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
You have, in accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively in accordance with Art. 18 GDPR to demand a restriction of the processing of the data.
You have the right to demand that the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request their transmission to other responsible parties.
You have also acc. kind 77 GDPR the right to lodge a complaint with the competent supervisory authority.

RIGHT OF WITHDRAWAL

You have the right to revoke your consent in accordance with Art. kind 7 para. 3 GDPR with effect for the future

RIGHT TO OBJECT

You can object to the future processing of data relating to you in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after your visit within an online offer. As temporary cookies "Session cookies" or "transient cookies" are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie z. B. the contents of a shopping cart in an online shop or a login status can be saved. "Permanent" or "persistent" refers to cookies that remain stored even after the browser is closed. So e.g. B. the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of "first-party cookies"). We can use temporary and permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be submitted for a large number of services, especially in the case of tracking, via the US site http://www. aboutads. info/choices/ or the EU site http://www. youronlinechoices. com/ will be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

DELETION OF DATA

The data we process will be processed in accordance with Art. 17 and 18 GDPR deleted or restricted in their processing. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. D H the data will be blocked and not processed for other purposes. This applies e.g. B. for data that must be kept for commercial or tax reasons.
According to legal requirements in Germany, storage takes place in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant to taxation, etc. ) and 6 years according to § 257 para. 1 no 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, storage is carried out in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc. ), for 22 years in connection with immovable property and for 10 years in the case of documentation in connection with electronically supplied services, telecommunications, radio and television services supplied to non-entrepreneurs in EU Member States and for the mini one-stop shop (MOSS) is used.

BUSINESS-RELATED PROCESSING

We also process
- contract data (e.g. B. , subject of the contract, term, customer category).
- payment details (e.g. B. , bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

We process the data of our customers as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery or delivery. to enable execution. The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status. The processing takes place on the basis of Art. 6 para. 1 lit. b (implementation of order processes) and c (legally required archiving) GDPR. The information marked as required is required for the establishment and fulfillment of the contract. We disclose the data to third parties only within the scope of delivery, payment or within the scope of legal permits and obligations to legal advisers and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g. B. upon customer request upon delivery or payment). Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their storage for commercial or tax reasons in accordance with kind 6 para. 1 lit. c DSGVO necessary. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the user's responsibility to back up their data before the end of the contract in the event of termination. As part of the registration and renewed registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. kind 6 para. 1 lit. c GDPR Deletion takes place after statutory warranty and comparable obligations have expired, the necessity of storing the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation).

EXTERNAL PAYMENT PROVIDER

We use external payment service providers, via whose platforms the users and we can carry out payment transactions (e.g. B. , each with a link to the data protection declaration, Paypal (https://www. PayPal. com/de/webapps/mpp/ua/privacy-full), Klarna (https://www. of course. com/de/datenschutz/), Skrill (https://www. skrill. com/de/fusszeile/datenschutzanleitung/), Giropay (https://www. giropay. de/rechts/datenschutz-agb/), Visa (https://www. visa. de/datenschutz), Mastercard (https://www. mastercard. de/de-de/privacy. html), American Express (https://www. American express. com/de/content/privacy-policy-statement. html)
As part of the fulfillment of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b GDPR a In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. kind 6 para. 1 lit. b DSGVO in order to offer our users effective and secure payment options.
The data processed by the payment service provider includes inventory data, such as B. the name and address, bank details, such as B. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. D H we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service provider. The terms and conditions and the data protection information of the respective payment service provider, which can be found within the respective websites or Transaction applications are available. We also refer to this for the purpose of further information and the assertion of revocation, information and other data subject rights.

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

We process data as part of administrative tasks and the organization of our operations, financial accounting and compliance with legal obligations, such as B. of archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given for these processing activities.
We disclose or transmit data to the financial administration, consultants, such as B. , tax consultants or auditors as well as other fee offices and payment service providers. Furthermore, on the basis of our business interests, we store information on suppliers, organizers and other business partners, e.g. B. for later contact. We store this mostly company-related data permanently.

BUSINESS ANALYZES AND MARKET RESEARCH

In order to run our business economically and to be able to recognize market trends, customer and user requests, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f DSGVO, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer. The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can update the profiles of registered users with information, e.g. B. to their services used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from the conclusion of the contract. Otherwise, the entire business analysis and general trend determinations are created anonymously if possible.

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

Within our online offer, we rely on our legitimate interests (i. H Interest in the analysis, optimization and economic operation of our online offer) acc. kind 6 para. 1 lit. f DSGVO tracking measures customary in the industry, insofar as these are necessary for the operation of the affiliate system. In the following we explain the technical background to the users. The services offered by our contractual partners can also be advertised and linked on other websites (so-called. Affiliate links or after-buy systems, if e.g. B. Links or third-party services are offered after the conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers. In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently perceive the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that are part of the link or otherwise, e.g. B. in a cookie. The values include in particular the source website (referrer), time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, an online ID of the user, as well as tracking specific values such as B. Advertising media ID, partner ID and categorizations.
The online user IDs we use are pseudonymous values. D H the online IDs themselves do not contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i. H e.g. B. entered into a contract with the provider. However, the online identifier is personal to the extent that the partner company and also us have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and we can, e.g. B. can withdraw the bonus.

AFFILINET PARTNER PROGRAM

We are based on our legitimate interests (ie. H Interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR) Participants in the partner program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which was designed to provide a medium for websites through which advertising reimbursement can be earned through the placement of advertisements and links to Affilinet (so-called. affiliate system). Affilinet uses cookies in order to be able to trace the origin of the conclusion of the contract. Among other things, Affilinet can recognize that you clicked on the partner link on this website and then entered into a contract with or via Affilinet. Further information on data use by Affilinet and options for objection can be found in the company's data protection declaration: https://www. affiliate net/de/footeritem/datenschutz.

REGISTRATION FUNCTION

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b DSGVO processed for the purpose of providing the user account. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose. Users can access information relevant to their user account, such as B. technical changes, be informed by e-mail. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period. As part of the use of our registration and login functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. kind 6 para. 1 lit. c GDPR The IP addresses are anonymized or deleted after 7 days at the latest.

RECALL EMOJIS AND SMILIES

Within our WordPress blog, graphic emojis (or smilies), d. H small graphic files expressing feelings, obtained from external servers. The server providers collect the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the users' browsers. The Emojie service is provided by Automattic Inc. , 60 29th Street #343, San Francisco, CA 94110, USA. Automattic privacy policy: https://automattic. com/privacy/. The server domains used are s. w org and twemoji. maxcdn. com, which as far as we know are so-called Content delivery networks, i.e. servers that are only used for fast and secure transmission of files and the personal data of the users are deleted after transmission.

CONTACT

When contacting us (eg. B. via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and its processing acc. kind 6 para. 1 lit. b) GDPR processed. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization. We delete the requests if they are no longer necessary. We review necessity every two years; Furthermore, the statutory archiving obligations apply.

The newsletter is sent using the mail service provider "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp. com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection standards (https://www. privacy shield. gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests acc. kind 6 para. 1 lit. f DSGVO and an order processing contract acc. kind 28 para. 3 p. 1 GDPR used. The shipping service provider can use the recipient's data in pseudonymous form, i. H without assignment to a user, to optimize or improve their own services, e.g. B. for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

The newsletters contain a so-called "web beacon", i. H a pixel-sized file that is downloaded from our server when the newsletter is opened or if we use a shipping service provider whose server is accessed. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

HOSTING

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use to operate this online offer. In doing so, we process our hosting provider inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. kind 6 para. 1 lit. f DSGVO i. V m kind 28 GDPR (conclusion of order processing contract).

COLLECTION OF ACCESS DATA AND LOGFILES

We, resp. our hosting provider, based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f DSGVO data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider For security reasons (e.g. B. to clarify misuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

GOOGLE TAG MANAGER

Google Tag Manager is a solution that we use to Manage website tags from one interface (e.g. B. Integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage Policy: https://www. google. com/intl/de/tagmanager/use-policy. html.

GOOGLE ANALYTICS

On the basis of our legitimate interests (ie. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www. privacy shield. gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage . Pseudonymous user profiles can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer from being collected and processed by Google by downloading and installing the browser plug-in available under the following link: http: //tools. google. com/dlpage/gaoptout?hl=de.
Further information on data use by Google, setting and objection options can be found in Google's data protection declaration (https://policies. google. com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings. google. com/authenticated).
Users' personal data will be deleted or made anonymous after 14 months.

GOOGLE UNIVERSAL ANALYTICS

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a Google Analytics process in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called. "Cross-device tracking").

TARGETING WITH GOOGLE ANALYTICS

We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. B. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Google (so-called "Remarketing" or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users.

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

On the basis of our legitimate interests (ie. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www. privacy shield. gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google "AdWords" to place advertisements in the Google advertising network (e.g. B. , in search results, in videos, on websites, etc. ) so that they are shown to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If a user z. B. When ads are displayed for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a Google code is executed directly by Google and so-called (Re)marketing tags (invisible graphics or code, also known as "web beacons") integrated into the website. With their help, an individual cookie, i. H a small file is saved (comparable technologies can also be used instead of cookies). This file notes which websites the user visits, what content he is interested in and which offers the user clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer. We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. User data is processed pseudonymously within the framework of the Google advertising network. D H Google stores and processes z. B. not the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. D H From Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA. You can find more information on data use by Google, setting and objection options in Google's data protection declaration (https://policies. google. com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings. google. com/authenticated).
Created with Privacy Policy Generator. en by RA Dr. Thomas Schwenke

BUSINESS-RELATED PROCESSING

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT PROVIDER

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

We process data as part of administrative tasks and the organization of our operations, financial accounting and compliance with legal obligations, such as B. of archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given for these processing activities. We disclose or transmit data to the financial administration, consultants, such as B. , tax consultants or auditors as well as other fee offices and payment service providers. Furthermore, on the basis of our business interests, we store information on suppliers, organizers and other business partners, e.g. B. for later contact. We store this mostly company-related data permanently.

BUSINESS ANALYZES AND MARKET RESEARCH

In order to operate our business economically, to be able to recognize market trends, the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f DSGVO, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer. The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can update the profiles of registered users with information, e.g. B. to their services used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from the conclusion of the contract. Otherwise, the entire business analysis and general trend determinations are created anonymously if possible.

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

Within our online offer, we rely on our legitimate interests (i. H Interest in the analysis, optimization and economic operation of our online offer) acc. kind 6 para. 1 lit. f DSGVO tracking measures customary in the industry, insofar as these are necessary for the operation of the affiliate system. In the following we explain the technical background to the users. The services offered by our contractual partners can also be advertised and linked on other websites (so-called. Affiliate links or after-buy systems, if e.g. B. Links or third-party services are offered after the conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers. In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently perceive the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that are part of the link or otherwise, e.g. B. in a cookie. The values include in particular the source website (referrer), time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, an online ID of the user, as well as tracking specific values such as B. Advertising media ID, partner ID and categorizations. The online user IDs we use are pseudonymous values. D H the online IDs themselves do not contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i. H e.g. B. entered into a contract with the provider. However, the online identifier is personal to the extent that the partner company and also us have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and we can, e.g. B. can withdraw the bonus.

AMAZON AFFILIATE PROGRAM

We are based on our legitimate interests (ie. H Interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR) Participants in the Amazon EU affiliate program designed to provide a medium for websites through which to place advertisements and links to Amazon. de advertising reimbursement can be earned (so-called affiliate system). D H As an Amazon Associate, we earn from qualifying purchases. Amazon uses cookies to be able to trace the origin of the orders. Among other things, Amazon can recognize that you clicked the partner link on this website and then purchased a product from Amazon. Further information on data use by Amazon and options for objection can be found in the company's data protection declaration: https://www. amazon. de/gp/help/customer/display. html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon. com, Inc. or one of its affiliates.

AFFILINET PARTNER PROGRAM

REGISTRATION FUNCTION

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b DSGVO processed for the purpose of providing the user account. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.
Users can access information relevant to their user account, such as B. technical changes, be informed by e-mail. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period. As part of the use of our registration and login functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. kind 6 para. 1 lit. c GDPR The IP addresses are anonymized or deleted after 7 days at the latest.

RECALL EMOJIS AND SMILIES

CONTACT

HOSTING AND E-MAIL DELIVERY

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer . In doing so, we process our hosting provider inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. kind 6 para. 1 lit. f DSGVO i. V m kind 28 GDPR (conclusion of order processing contract).

COLLECTION OF ACCESS DATA AND LOGFILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGETING WITH GOOGLE ANALYTICS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

GOOGLE DOUBLECLICK

On the basis of our legitimate interests (ie. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www. privacy shield. gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google "Doubleclick" to place ads in the Google advertising network (e.g. B. , in search results, in videos, on websites, etc. ) Double Click is characterized by the fact that ads are displayed in real time based on users' presumed interests. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If a user z. B. When ads are displayed for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a Google code is executed directly by Google and so-called (Re)marketing tags (invisible graphics or code, also known as "web beacons") integrated into the website. With their help, an individual cookie, i. H a small file is saved (comparable technologies can also be used instead of cookies). This file notes which websites the user visits, what content he is interested in and which offers the user clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer. The IP address of the user is also recorded, whereby this is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. The above information can also be linked by Google to such information from other sources. If the user then visits other websites, he or she can be shown ads tailored to his or her presumed interests based on his user profile. User data is processed pseudonymously within the framework of the Google advertising network. D H Google stores and processes z. B. not the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. D H From Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA. You can find more information on data use by Google, setting and objection options in Google's data protection declaration (https://policies. google. com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings. google. com/authenticated).

JETPACK (WORDPRESS STATS)

On the basis of our legitimate interests (ie. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO) the plugin Jetpack (here the subfunction "Wordpress Stats"), which integrates a tool for the statistical evaluation of visitor access and from Automattic Inc. , 60 29th Street #343, San Francisco, CA 94110, USA Jetpack uses so-called "Cookies", text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this online offer is stored on a server in the USA. The processed data can be used to create user profiles, which are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic. com/privacy/ and information on Jetpack cookies: https://jetpack. com/support/cookies/.

FACEBOOK PIXELS, CUSTOM AUDIENCES AND FACEBOOK CONVERSION

Within our online offer, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc. , 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www. privacy shield. gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to use the visitors of our online offer as a target group for the display of advertisements (so-called. "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. B. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called. "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called. "Conversion").
The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads in Facebook's data usage guidelines: https://www. Facebook. com/policy. php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help area: https://www. Facebook. com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions for setting usage-based advertising there: https://www. Facebook. com/settings?tab=ads. The settings are platform-independent, i. H they are adopted for all devices, such as desktop computers or mobile devices.
You can also use the deactivation page of the network advertising initiative (http://optout. networkadvertising. org/) and also the US website (http://www. aboutads. info/choices) or the European website (http://www. youronlinechoices. com/uk/your-ad-choices/).

ONLINE PRESENCE IN SOCIAL MEDIA

We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, we process user data if they communicate with us within social networks and platforms, e.g. B. Write posts on our online presence or send us messages.

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

Within our online offer, we rely on our legitimate interests (i.e. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f GDPR) content or service offerings from third parties in order to offer their content and services, such as B. Integrate videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, as well as being linked to such information from other sources.

YOUTUBE

We embed the videos from the "YouTube" platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www. google. com/policies/privacy/, Opt-Out: https://adssettings. google. com/authenticated

USE OF FACEBOOK SOCIAL PLUGINS

On the basis of our legitimate interests (ie. H Interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO) Social Plugins ("Plugins") of the social network facebook. com, which is operated by Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") The plugins can contain interaction elements or content (e.g. B. Videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers. Facebook. com/docs/plugins/. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www. privacy shield. gov/participant?id=a2zt0000000GnywAAC&status=Active). If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can be created from the processed data We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of the users can be found in Facebook's data protection information: https://www. Facebook. com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www. Facebook. com/settings?tab=ads or via the US site http://www. aboutads. info/choices/ or the EU site http://www. youronlinechoices. com/ The settings are platform-independent, i. H they are adopted for all devices, such as desktop computers or mobile devices.

INSTAGRAM

Within our online offer, functions and content of the Instagram service, offered by Instagram Inc. , 1601 Willow Road, Menlo Park, CA, 94025, USA. For this z. B. Content such as images, videos or text and buttons that allow users to like the content, to subscribe to the content creators or to subscribe to our posts. If the users are members of the Instagram platform, Instagram can call up the above. G Assign content and functions to the user profiles there. Instagram privacy policy: http://instagram. com/about/legal/privacy/.
Created with Privacy Policy Generator. en by RA Dr. Thomas Schwenke

Privacy Policy

TYPES OF DATA PROCESSED:

SAFETY PRECAUTIONS

RIGHT OF WITHDRAWAL

RIGHT TO OBJECT

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING

DELETION OF DATA

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT PROVIDER

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

BUSINESS ANALYZES AND MARKET RESEARCH

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

AFFILINET PARTNER PROGRAM

REGISTRATION FUNCTION

RECALL EMOJIS AND SMILIES

CONTACT

NEWSLETTER - MAILCHIMP

NEWSLETTER - SUCCESS MEASUREMENT

HOSTING

COLLECTION OF ACCESS DATA AND LOGFILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGETING WITH GOOGLE ANALYTICS

GOOGLE ADSENSE WITH CUSTOMIZED ADVERTISEMENTS

GOOGLE ADSENSE WITH NON-PERSONALIZED ADS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

BUSINESS-RELATED PROCESSING

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT PROVIDER

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

AMAZON AFFILIATE PROGRAM

REGISTRATION FUNCTION

NEWSLETTER - MAILCHIMP

NEWSLETTER - SUCCESS MEASUREMENT

HOSTING AND E-MAIL DELIVERY

COLLECTION OF ACCESS DATA AND LOGFILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGETING WITH GOOGLE ANALYTICS

GOOGLE ADSENSE WITH CUSTOMIZED ADVERTISEMENTS

GOOGLE ADSENSE WITH NON-PERSONALIZED ADS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

GOOGLE DOUBLECLICK

JETPACK (WORDPRESS STATS)

FACEBOOK PIXELS, CUSTOM AUDIENCES AND FACEBOOK CONVERSION

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

YOUTUBE

USE OF FACEBOOK SOCIAL PLUGINS

INSTAGRAM

Cookies