data protection

Data protection declaration

This data protection declaration tells you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it, as well as external online presences, such as:b. our social media profile (hereinafter collectively referred to as “online offering”). With regard to the terms used, such as:b. “Processing” or “person responsible” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

RESPONSIBLE

Summer Foot Firma

Link to the legal notice: https://mysummerfoot.com/impressum
Contact data protection officer: braintrustug@gmail.com

TYPES OF DATA PROCESSED:

– inventory data (e.g.b., names, addresses).
– Contact details (e.g.b., email, phone numbers).
– Content data (e.g.b., text entries, photographs, videos).
– Usage data (e.g.b., websites visited, interest in content, access times).
– Meta/communication data (e.g.b., device information, IP addresses).

CATEGORIES OF AFFECTED PERSONS

Visitors and users of the online offering (hereinafter we refer to the affected persons collectively as “users”).

PURPOSE OF PROCESSING

– Provision of the online offer, its functions and content.
– Answering contact requests and communicating with users.
–Safety measures.
– Reach measurement/marketing

TERMS USED

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular through association with an identifier such as a name, an identification number, location data, an online identifier (e.g.b. Cookie) or can be identified by one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
“Processing” means any operation or series of operations relating to personal data, carried out with or without the aid of automated procedures. The term is broad and encompasses virtually every way data is handled.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data is not assigned to an identified or identifiable natural person.
"Profiling" means any type of automated processing of personal data, which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, Analyze or predict the health, personal preferences, interests, reliability, behavior, location or movement of that natural person.
The “controller” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
“Processor” means a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller.

APPLICABLE LEGAL BASIS

In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answer inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.

SAFETY MEASURE

We make decisions in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures in order to achieve this risk to ensure an appropriate level of protection.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, securing availability and their separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. We also take the protection of personal data into account during development. Selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

COLLABORATION WITH PROCESSORS AND THIRD PARTIES

If, as part of our processing, we disclose data to other people and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g.b. if the data is transmitted to third parties, such as payment service providers, in accordance with. Art 6 para. 1 lit. b GDPR is necessary for the fulfillment of the contract), you have consented, a legal obligation requires this or based on our legitimate interests (e.g.b. when using agents, web hosts, etc.)
If we allow third parties to process data on the basis of a so-called If you commission a “order processing contract”, this is done on the basis of Art. 28 GDPR.

TRANSFERS TO THIRD COUNTRIES

If we store data in a third country (i.e.H outside the European Union (EU) or the European Economic Area (EEA)) or in the context of using third-party services or disclosure, or If data is transferred to third parties, this will only occur if it is to fulfill our (pre-)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we only process or leave the data in a third country if the special requirements of Art. 44 ff. Process GDPR. DH the processing takes place e.g.b. on the basis of special guarantees, such as the officially recognized determination of a data protection level equivalent to the EU (e.g.b. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

RIGHTS OF THE DATA SUBJECTS

You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art 16 GDPR you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.
You have, in accordance with Art. 17 GDPR the right to demand that the relevant data be deleted immediately, or alternatively in accordance with Art. 18 GDPR to demand a restriction on the processing of the data.
You have the right to request that the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.
You also have according to. Art 77 GDPR the right to lodge a complaint with the responsible supervisory authority.

RIGHT OF WITHDRAWAL

You have the right to revoke your consent in accordance with. Art 7 para. 3 GDPR with effect for the future

RIGHT TO OBJECT

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct advertising purposes.

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after your visit to an online offer. As temporary cookies, or “Session cookies” or “transient cookies” are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example:b. the contents of a shopping cart in an online shop or a login status can be saved. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. So can e.g.b. the login status is saved when users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offering (otherwise, if they are only their cookies, they are referred to as “first-party cookies”). We can use temporary and permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

DELETION OF DATA

The data we process is processed in accordance with Art. 17 and 18 GDPR deleted or their processing restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. DH the data will be blocked and not processed for other purposes. This applies e.g.b. for data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, storage takes place in particular for 10 years in accordance with Section 147 Paragraph. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant to taxation, etc.) and 6 years in accordance with Section 257 Para. 1 no. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, storage is carried out in particular for 7 years in accordance with Section 132 Paragraph. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, list of income and expenses, etc.), for 22 years in connection with immovable property and for 10 years in relation to documents relating to electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the mini one-stop shop (MOSS) is used.

COMMERCIAL PROCESSING

We also process
– contract data (e.g.b., subject of the contract, term, customer category).
– Payment details (e.g.b., bank details, payment history)
from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery. to enable execution. The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services as part of the operation of an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status. The processing takes place on the basis of Art. 6 para. 1 lit. b (execution of ordering processes) and c (legally required archiving) GDPR. The information marked as necessary is required to establish and fulfill the contract. We only disclose the data to third parties as part of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g.b. upon customer request upon delivery or payment). Users can optionally create a user account, in particular by being able to view their orders. As part of registration, the required mandatory information is provided to users. User accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data will be deleted with regard to the user account, unless their retention is required for commercial or tax reasons. Art 6 para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated. As part of the registration and re-registration process as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art 6 para. 1 lit. c GDPR The deletion takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is checked every three years; In the case of legal archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations).

EXTERNAL PAYMENT SERVICE PROVIDERS

We use external payment service providers whose platforms the users and we can carry out payment transactions (e.g.b., each with a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)
As part of the fulfillment of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b GDPR Furthermore, we use external payment service providers based on our legitimate interests in accordance with. Art 6 para. 1 lit. b GDPR in order to offer our users effective and secure payment options.
The data processed by payment service providers includes inventory data, such as:b. the name and address, bank details, such as:b. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sums and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. DH We do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment.Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers. The terms and conditions and data protection information of the respective payment service providers apply to the payment transactions, which can be found on the respective websites or Transaction applications can be accessed. We also refer to these for further information and to assert cancellation, information and other rights of those affected.

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

We process data as part of administrative tasks such as organizing our operations, financial accounting and compliance with legal obligations, such as:b. of archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The processing basis is Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, carry out our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.
We disclose or transmit data to the tax authorities, consultants, such as:b., tax advisors or auditors as well as other fee offices and payment service providers. We also store information about suppliers, organizers and other business partners based on our business interests, e.g.b. for later contact. We generally store this mostly company-related data permanently.

BUSINESS ANALYSIS AND MARKET RESEARCH

In order to operate our business economically and to recognize market trends and customer and user wishes, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f GDPR, whereby the persons affected include customers, interested parties, business partners, visitors and users of the online offering. The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can use the profiles of registered users with information, e.g.b. regarding the services they use. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes are for our sole purpose and are not disclosed externally unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, all business analyzes and general trend determinations are created anonymously if possible.

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

Within our online offering, we rely on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering) in accordance with. Art 6 para. 1 lit. f GDPR, we use industry-standard tracking measures to the extent that these are necessary for the operation of the affiliate system. Below we explain the technical background to users. The services offered by our contractual partners can also be advertised and linked on other websites (so-called Affiliate links or after-buy systems, if e.g.b. Links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers. In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values that are part of the link or otherwise, e.g.b. in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such asb. Advertising material ID, partner ID and categorizations.
The online user identifiers we use are pseudonymous values. DH The online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i.e.H e.g.b. has concluded a contract with the provider. However, the online identifier is personal to the extent that the partner company and we also have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and whether we, for example.b. can pay out the bonus.

The companies listed below may collect personal information when you interact with our digital properties, including IP addresses, digital identifiers, information about your web browsing and app usage, and how you interact with our properties and advertisements , for various purposes, e.g. b to personalize offers or advertising, to analyze your interaction with websites or advertisements, and for other commercial purposes.

Rakuten Advertising is a third party company that uses cookies on the website. You can view their privacy policy at this address:

Rakuten Services Privacy Policy

AFFILINET AFFILIATE PROGRAM

We are based on our legitimate interests (i.e.H Interest in the economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) Participants in the partner program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies in order to be able to understand the origin of the conclusion of the contract. Among other things, Affilinet can recognize that you have clicked the partner link on this website and then concluded a contract with or through Affilinet. Further information on Affilinet's use of data and objection options can be found in the company's data protection declaration: https://www.affili.net/de/footeritem/datenschutz.

REGISTRATION FUNCTION

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b GDPR processed for the purposes of providing the user account. The data processed includes, in particular, login information (name, password and an email address). The data entered during registration will be used for the purposes of using the user account and its purpose. Users can access information relevant to their user account, such as:b. technical changes will be informed by email. If users have terminated their user account, their data relating to the user account will be deleted, subject to a legal retention requirement. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated. We are entitled to irretrievably delete all user data stored during the term of the contract. As part of the use of our registration and login functions and the use of the user account, the IP address and the time of the respective user action are stored. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art 6 para. 1 lit. c GDPR The IP addresses will be anonymized or deleted after 7 days at the latest.

COLLECTION OF EMOJIS AND SMILIES

Graphic emojis (or smilies), d.H small graphic files expressing feelings are used, which are obtained from external servers. The server providers collect the IP addresses of the users. This is necessary so that the emoji files can be delivered to users' browsers. The Emojie service is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic Privacy Policy: https://automattic.com/privacy/. The server domains used are s.worg and twemoji.maxcdn.com, which, as far as we know, is so-called Content delivery networks, i.e. servers that only serve to transmit files quickly and securely and the users' personal data are deleted after transmission.

CONTACT

When contacting us (e.g.b. via contact form, email, telephone or via social media) the user's details are used to process the contact request and process it in accordance with. Art 6 para. 1 lit. b) GDPR processed. User information can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization. We delete the requests if they are no longer necessary. We review the necessity every two years; The statutory archiving obligations also apply.

The newsletter is sent using the shipping service provider “MailChimp”, a newsletter delivery platform from the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the shipping service provider’s privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection levels (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests in accordance with. Art 6 para. 1 lit. f GDPR and an order processing contract in accordance with. Art 28 para. 3 p. 1 GDPR used. The shipping service provider can store the recipient’s data in pseudonymous form, i.e.H without assignment to a user, to optimize or improve your own services, e.g.b. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

The newsletters contain a so-called “web beacon”, i.e.H a pixel-sized file that is sent from our server when you open the newsletter. provided we use a shipping service provider from whose server the data is retrieved. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

HOSTING

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering. Here we process or our hosting provider inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with. Art 6 para. 1 lit. f GDPR i.vm Art 28 GDPR (conclusion of order processing contract).

COLLECTION OF ACCESS DATA AND LOG FILES

We, or Our hosting provider collects information based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider Log file information is stored for security reasons (e.g.b. to investigate acts of abuse or fraud) are stored for a maximum of 7 days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

GOOGLE TAG MANAGER

Google Tag Manager is a solution with which we have so-called Be able to manage website tags via an interface (e.g.b. Integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage Policy: https://www.google.com/intl/de/tagmanager/use-policy.html.

GOOGLE ANALYTICS

We rely on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) Google Analytics, a web analysis service from Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users' use of the online offering is usually transferred to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offering and internet usage . Pseudonymous user profiles can be created from the processed data. We only use Google Analytics with IP anonymization activated. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offering and from processing this data by Google by downloading and installing the browser plug-in available at the following link: .
Further information on data usage by Google, setting options and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google ().
Users' personal data will be deleted or anonymized after 14 months.

GOOGLE UNIVERSAL ANALYTICS

We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a process from Google Analytics in which user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of various devices (so-called “Cross-Device Tracking”).

TARGET GROUP FORMATION WITH GOOGLE ANALYTICS

We use Google Analytics to show the advertisements placed within the advertising services of Google and its partners only to those users who have shown an interest in our online offering or who have certain characteristics (e.g.b. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g.b., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offering in a more targeted manner in order to only present users with advertisements that potentially match their interests. If a user e.g.b. If ads for products that he was interested in are displayed on other online offers, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (Re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e.H a small file is saved (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. We also receive an individual “conversion cookie”. The information collected using the cookie is used by Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. User data is processed pseudonymously within the Google advertising network. DH Google stores and processes e.g.b. not the name or email address of the user, but rather processes the relevant cookie-related data within pseudonymous user profiles. DH From Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA. Further information on data usage by Google, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Created with Privacy Generator.de by RA Dr. Thomas Schwenke

COMMERCIAL PROCESSING

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT SERVICE PROVIDERS

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

We process data as part of administrative tasks such as organizing our operations, financial accounting and compliance with legal obligations, such as:b. of archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The processing basis is Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, carry out our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities. We disclose or transmit data to the financial administration, consultants, such as:b., tax advisors or auditors as well as other fee offices and payment service providers. We also store information about suppliers, organizers and other business partners based on our business interests, e.g.b. for later contact. We generally store this mostly company-related data permanently.

BUSINESS ANALYSIS AND MARKET RESEARCH

In order to operate our business economically and to recognize market trends and wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f GDPR, whereby the persons affected include contractual partners, interested parties, customers, visitors and users of our online offering. The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can use the profiles of registered users with information, e.g.b. regarding the services they use. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes are for our sole purpose and are not disclosed externally unless they are anonymous analyzes with summarized values. If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, all business analyzes and general trend determinations are created anonymously if possible.

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

Within our online offering, we rely on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering) in accordance with. Art 6 para. 1 lit. f GDPR, we use industry-standard tracking measures to the extent that these are necessary for the operation of the affiliate system. Below we explain the technical background to users. The services offered by our contractual partners can also be advertised and linked on other websites (so-called Affiliate links or after-buy systems, if e.g.b. Links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers. In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values that are part of the link or otherwise, e.g.b. in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such asb. Advertising material ID, partner ID and categorizations. The online user identifiers we use are pseudonymous values. DH The online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i.e.H e.g.b. has concluded a contract with the provider. However, the online identifier is personal to the extent that the partner company and we also have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and whether we, for example.b. can pay out the bonus.

AMAZON AFFILIATE PROGRAM

We are based on our legitimate interests (i.e.H Interest in the economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) Participants in the Amazon EU affiliate program, which is designed to provide a medium for websites to place advertisements and links to Amazon.de reimbursement of advertising costs can be earned (so-called affiliate system). DH As an Amazon Associate we earn from qualifying purchases. Amazon uses cookies to be able to trace the origin of orders. Among other things, Amazon can recognize that you have clicked the partner link on this website and then purchased a product from Amazon. Further information on Amazon's use of data and options for objection can be found in the company's data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

AFFILINET PARTNER PROGRAM

REGISTRATION FUNCTION

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 para. 1 lit. b GDPR processed for the purposes of providing the user account. The data processed includes, in particular, login information (name, password and an email address). The data entered during registration will be used for the purposes of using the user account and its purpose.
Users can access information relevant to their user account, such as:b. technical changes will be informed by email. If users have terminated their user account, their data relating to the user account will be deleted, subject to a legal retention requirement. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated. We are entitled to irretrievably delete all user data stored during the term of the contract. As part of the use of our registration and login functions and the use of the user account, the IP address and the time of the respective user action are stored. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art 6 para. 1 lit. c GDPR The IP addresses will be anonymized or deleted after 7 days at the latest.

RECALL EMOJIS AND SMILIES

CONTACTING

HOSTING AND EMAIL DELIVERY

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services and technical maintenance services, which we use for the purpose of operating this online offering . Here we process or our hosting provider inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with. Art 6 para. 1 lit. f GDPR i.vm Art 28 GDPR (conclusion of order processing contract).

COLLECTION OF ACCESS DATA AND LOG FILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGET GROUP FORMATION WITH GOOGLE ANALYTICS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

GOOGLE DOUBLECLICK

We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the Google “Doubleclick” online marketing process to place ads in the Google advertising network (e.g.b., in search results, in videos, on websites, etc.) Double Click is characterized by displaying ads in real time based on users' presumed interests. This allows us to display advertisements for and within our online offering in a more targeted manner in order to only present users with advertisements that potentially match their interests. If a user e.g.b. If ads for products that he was interested in are displayed on other online offers, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (Re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e.H a small file is saved (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. The user's IP address is also recorded, although this is shortened within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is completely transmitted to a Google server in the USA and shortened there. Google may also combine the information mentioned above with such information from other sources. If the user then visits other websites, they can be shown advertisements tailored to them based on their presumed interests based on their user profile. User data is processed pseudonymously within the Google advertising network. DH Google stores and processes e.g.b. not the name or email address of the user, but rather processes the relevant cookie-related data within pseudonymous user profiles. DH From Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA. Further information on data usage by Google, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

JETPACK (WORDPRESS STATS)

We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) the plugin Jetpack (here the sub-function “Wordpress Stats”), which integrates a tool for the statistical evaluation of visitor access and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA Jetpack uses so-called “Cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this online offering is stored on a server in the USA. User profiles can be created from the processed data, which are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/ and Jetpack cookie notice: https://jetpack.com/support/cookies/.

FACEBOOK PIXELS, CUSTOM AUDIENCES AND FACEBOOK CONVERSION

Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called “Facebook pixel” from the social network Facebook, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to use the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g.b. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).
The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e.H they are adopted for all devices, such as desktop computers or mobile devices.
You can also use cookies that are used to measure reach and for advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

ONLINE PRESENCES IN SOCIAL MEDIA

We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us on social networks and platforms, e.g.b. Write posts on our online presence or send us messages.

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

We use our online offering based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) content or service offers from third parties in order to use their content and services, such as:b. Integrate videos or fonts (hereinafter referred to as “content”). This always assumes that the third party providers of this content are aware of the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as being linked to such information from other sources.

YOUTUBE

We integrate the videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

USE OF FACEBOOK SOCIAL PLUGINS

We use based on our legitimate interests (i.e.H Interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR) social plugins (“plugins”) of the social network Facebook.com, which is owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) The plugins can contain interaction elements or content (e.g.b. Videos, graphics or text posts) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). When a user accesses a function of this online offer that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering. User usage profiles can be created from the processed data We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e.H they are adopted for all devices, such as desktop computers or mobile devices.

INSTAGRAM

Within our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For this purpose, e.g.b. This includes content such as images, videos or texts and buttons with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our posts. If the users are members of the Instagram platform, Instagram can request the above.G Assign content and functions to the user profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.
Created with Privacy Generator.de by RA Dr. Thomas Schwenke

Data protection declaration

TYPES OF DATA PROCESSED:

SAFETY MEASURE

RIGHT OF WITHDRAWAL

RIGHT TO OBJECT

COOKIES AND RIGHT TO OBJECT TO DIRECT ADVERTISING

DELETION OF DATA

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT SERVICE PROVIDERS

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

BUSINESS ANALYSIS AND MARKET RESEARCH

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

AFFILINET AFFILIATE PROGRAM

REGISTRATION FUNCTION

COLLECTION OF EMOJIS AND SMILIES

CONTACT

NEWSLETTER – MAILCHIMP

NEWSLETTER – SUCCESS MEASUREMENT

HOSTING

COLLECTION OF ACCESS DATA AND LOG FILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGET GROUP FORMATION WITH GOOGLE ANALYTICS

GOOGLE ADSENSE WITH PERSONALIZED ADS

GOOGLE ADSENSE WITH NON-PERSONALIZED ADS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

COMMERCIAL PROCESSING

ORDER PROCESSING IN THE ONLINE SHOP AND CUSTOMER ACCOUNT

EXTERNAL PAYMENT SERVICE PROVIDERS

ADMINISTRATION, FINANCIAL ACCOUNTING, OFFICE ORGANIZATION, CONTACT MANAGEMENT

PARTICIPATION IN AFFILIATE PARTNER PROGRAMS

AMAZON AFFILIATE PROGRAM

REGISTRATION FUNCTION

NEWSLETTER – MAILCHIMP

NEWSLETTER – SUCCESS MEASUREMENT

HOSTING AND EMAIL DELIVERY

COLLECTION OF ACCESS DATA AND LOG FILES

GOOGLE TAG MANAGER

GOOGLE ANALYTICS

GOOGLE UNIVERSAL ANALYTICS

TARGET GROUP FORMATION WITH GOOGLE ANALYTICS

GOOGLE ADSENSE WITH PERSONALIZED ADS

GOOGLE ADSENSE WITH NON-PERSONALIZED ADS

GOOGLE ADWORDS AND CONVERSION MEASUREMENT

GOOGLE DOUBLECLICK

JETPACK (WORDPRESS STATS)

FACEBOOK PIXELS, CUSTOM AUDIENCES AND FACEBOOK CONVERSION

INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

YOUTUBE

USE OF FACEBOOK SOCIAL PLUGINS

INSTAGRAM

Cookies